Utilising your brain..

According to scientists, our brains have two sides that both individually control how we think and feel about things; the left and the right. In terms of Visual Communication, our playful right side allows us to explore are artistic possibilities, allowing our ideas to grow and emerge. It is the home of our imagination, allowing our sometimes 'crazy' ideas to carelessly run free. That is until our rational and fact orientated left side of our brain's captures them thoughts and organises them to make a solution and a final idea to our several thoughts; a 'general intention'. So, left is right, right? wrong. It is the amazing combination and collision of both sides of our brains that is right. It is perhaps the general awareness of this fact in society that allows the Visual Communication in the world to be as amazing and daring as it is. Artists now approach their work with a conscious awareness of which side is working and the knowledge to keep a balance between the two. This is the intention of this awareness. 

So, everybody knows they have a left and right side of their brain, it is pretty basic knowledge. It is only the handful of people in a crowd that actually have the awareness of what such sides do. Of course, such knowledge is extremely useful to an aspiring creative student for example, it allows us to evaluate the work we are producing more efficiently. But what if the knowledge of such parts of our brain actually prohibits us from achieving our goals? We now know that the left side eventually has to evaluate, challenge and question our thoughts in our right side, it could be said that such knowledge actually limits our creativity because we now know the majority of our 'playing around' will not approved of by our left side! This statement could also be reversed, in that we now know that it is acceptable to play around and make mistakes in our work, what if our right side acknowledges that and produces useless work? As said before, people need to find their own personal balance in the two, very much a 'Yin and Yang' sense. We need the two to work in harmony and utilise if we are to achieve our greatest potentials. 
A great way to utilise our brains is to somehow project our many ideas and thoughts with our right brains, and let our left brain evaluate and question such ideas. The main way in doing so, in terms of Visual Communication, is an Reflective Visual Journey (RVJ). Here we are allowed to free the right side of our brains; we can experiment, make mistakes and challenge ourselves. Of course this is all very well and good, but again we need our left side of the brain to put us back in order.
To the left is an example of an RVJ. We see the person has made several experimental sketches in different mediums. More importantly we see that this person's left side of their brain has included annotations. This is extremely important for any creative person, it allows us to evaluate which experiments were successful, which were unsuccessful and why, and most importantly; allows us to progress. This is again another great example of how the left side and the right side need each other. Without the right, the left couldn't organise or evaluate anything. But without the left, the right would loose itself in its own imagination!