Future Film: Digital Storytelling...

Digital storytelling can be defined as the process of advertising and promoting using several different distribution systems and platforms to engage in an audience. For example, an TV programme obviously uses television to advertise, but can also use websites, applications, books, music, billboards, posters, and possibly even film. Because their are time limits on film and TV episodes, creators and designers have used the advance in technology to develop their ideas further. They use such platforms to expand their brand's past such limits. 
The phenomenum that is 'Harry Potter' is one of the most successful brand's in the world, and is estimated to be worth as much as $15 billion. The series of Harry Potter started as novels by J.K Rowling, but it is argued that the film adaptations have proved more popular than the original books. 
Since the ever growing popularity of both the novel and film series of Harry Potter, the brand has used several platforms to continue such success. One of the first platforms used was the gaming industry, overall the novels and films have spurned out eight video games. The game adaptations have proven extremely successful too, using companies such as Wii, PlayStation, Xbox and Microsoft to advertise such games. This allows an audience who are not so keen on the novels or film adaptations to somewhat take control of the characters and get lost in a fantasy world. It has also allowed the designers and creators of Harry Potter to share more of their successful ideas and expand visually. 
This success of this platform has now led to the licensing of more than 400 Harry Potter products. This include Ipods, watches, board games, action figures and even the new Harry Potter Land.